FanDuel partners with SportCaller for March Madness basketball
2 minutos de lectura
(Irland).- SportCaller, the free-to-play (FTP) sports-game provider, has announced a new partnership with U.S. operator FanDuel.
The deal sees the FTP specialist roll out a series of marquee games on its light-to-deploy platform across the major American sports, starting with next month’s popular NCAA March Madness basketball (19th March – 8th April).
This agreement continues to expand SportCaller’s growing global footprint in the US market where it already enjoys an established foothold with its Super 8 and Super 5 Games for TVG.
The new March Madness FTP bolsters FanDuel’s ongoing commitment to bringing its users fresh games and jackpot formats which increase activity and player-engagement across all platforms and devices. SportCaller’s pioneering performance in the domain of enhanced acquisition and retention remains second-to-none across a raft of different sports, which will now include: college sports, NBA, MLB, golf, tennis, UFC, boxing and NFL.
Lorcan Kelly, VP of sportsbook product at FanDuel, said: “SportCaller has been a good partner for the Paddy Power Betfair Group, and we’ve enjoyed teaming up with them on March Madness – an event whose huge popularity will naturally prove a solid acquisitions driver. The relationship has already elevated our expansive set of FTP games, and FanDuel looks forward to adding more over the sporting calendar to come.”
SportCaller MD Cillian Barry added: “Having collaborated so successfully Paddy Power Betfair over the past few years, it’s a real fillip for FanDuel to have chosen SportCaller as their partner in unlocking perhaps the most significant market of all. Their underlying expertise and consumer base are vast, so it’s going to be exciting to watch our games’ signature values of outstanding gameplay and bet-conversion map on to a wider range of U.S. sports and events, driving player activity at every step.
Categoría:Sportsbook
Tags: FanDuel, SportCaller,
País: Ireland
Event
GAT Expo CDMX 2025
28 de August 2025
GAT CDMX 2025: Experts Discussed Innovation in iGaming and Sports Betting in Mexico
(Mexico City, SoloAzar Exclusive).- As part of the GAT CDMX 2025 Institutional Academy, leading industry executives met in Mexico City to analyze the challenges and opportunities presented by innovation in online gaming, iGaming, and sports betting. Artificial intelligence, omnichannel, user experience, and the role of streamers were some of the central topics discussed.
Monday 15 Sep 2025 / 12:00
21Viral Strengthens Industry Ties and LatAm Expansion at GAT Mexico
(Mexico City, SoloAzar Exclusive).- At GAT Expo Mexico, 21Viral made a powerful impression through strategic networking, insightful participation, and a clear vision for growth across Latin America. Luz Serna, Head of Sales LatAm (i Gaming), highlighted the event’s rich academic content and the valuable alliances formed with key operators and stakeholders in the Mexican gaming industry.
Monday 15 Sep 2025 / 12:00
Air Dice Strengthens Its Presence in Mexico: Rocío Moitino Highlights Partnerships, Innovation, and Regional Expansion at GAT Mexico 2025
(Mexico City, SoloAzar Exclusive).- During its participation in GAT Mexico 2025, Air Dice made clear its commitment to the Mexican and Latin American markets. Rocío Moitino, Regional Sales Director, shared her vision of the company's achievements, the challenges of the sector, and the strategies that consolidate the company as a benchmark in innovation and creativity. Below is a summary of its main definitions.
Friday 12 Sep 2025 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.